m4v M4V is a file format developed by Apple for the iTunes store's content and is very similar to the MP4 file extension. M4V is supported exclusively by Apple devices. Other video formats like MP4 and MOV can be converted to M4V in order to run on Apple devices. The most common difference between the M4V and MP4 formats is that M4V offers DRM-Copyright Protection which prevents the copyright of media content. To play a DRM-protected M4V file the computer needs authorization by opening the iTunes account used for buying the media file. However, if the files are not protected by DRM, the user can just rename the file extension from M4V to MP4 in order for it to be recognized by non-apple devices.
mp4 The MP4 file format and the .mp4 filename extension refer to the MPEG-4 part 14 digital multimedia format developed by the Moving Picture Experts Group. It is used as a multimedia container to wrap encoded digital video and audio streams, including subtitles and still images if required. In recent decades, the format has been popularized as one of the main standards for streaming media over the internet and other computer networks and for the digital distribution of large multimedia files. MP4 supports a large number of compression audio codecs allowing files in this format to maintain a relatively small size without discounting playback quality.